- Instructor: Vincent Law
Strategic Management is the culminating class for managing institutions. Strategic Management puts students in the CEO seat (of a variety of types of institutions), building student confidence in crafting and managing corporate strategy. Students explore the differences between strategy and tactics and the resounding impact of strategy at personal, corporate, and societal levels.
- Instructor: Joyce Shulman
- Instructor: Zoe Bezpalko
- Instructor: Marisa Richardson
- Instructor: Daniel Sevall
Welcome to Venture Studio, the capstone course of the MBA in Design Strategy program at California College of the Arts. This course is your opportunity to synthesize everything you’ve learned in the program by designing, testing, and refining a venture concept that demonstrates the unique value of your design-led approach to business.
Whether you’re already pursuing a venture idea or just beginning to explore possibilities, this course is designed to guide you through the complex process of venture creation. Using the principles of design thinking, systems strategy, and lean experimentation, you’ll identify opportunities, craft sustainable business models, and rigorously test the viability of your concepts.
We take a broad, contemporary view of what constitutes a venture. A venture is any effort that generates sustainable revenue and creates meaningful, measurable value—whether it’s a product, service, experience, or platform. This course empowers you to shape a venture of nearly any type or scale.
To succeed in this course, you’ll need to draw on the skills, tools, and frameworks you’ve developed throughout the program, while leaning on the creativity and insights of your peers. The goal isn’t to chase trends or build ventures solely for scale but to craft thoughtful, viable solutions informed by rigorous research, strategic foresight, product and marketing experimentation, and design innovation.
By the end of the course, you’ll deliver a clear, actionable roadmap for your venture—one that is thoroughly tested and ready for potential real-world execution within the next two years. This is your opportunity to bring your vision to life and showcase your ability to create ventures that thrive in today’s complex and rapidly evolving business environment.
Whether you’re already pursuing a venture idea or just beginning to explore possibilities, this course is designed to guide you through the complex process of venture creation. Using the principles of design thinking, systems strategy, and lean experimentation, you’ll identify opportunities, craft sustainable business models, and rigorously test the viability of your concepts.
We take a broad, contemporary view of what constitutes a venture. A venture is any effort that generates sustainable revenue and creates meaningful, measurable value—whether it’s a product, service, experience, or platform. This course empowers you to shape a venture of nearly any type or scale.
To succeed in this course, you’ll need to draw on the skills, tools, and frameworks you’ve developed throughout the program, while leaning on the creativity and insights of your peers. The goal isn’t to chase trends or build ventures solely for scale but to craft thoughtful, viable solutions informed by rigorous research, strategic foresight, product and marketing experimentation, and design innovation.
By the end of the course, you’ll deliver a clear, actionable roadmap for your venture—one that is thoroughly tested and ready for potential real-world execution within the next two years. This is your opportunity to bring your vision to life and showcase your ability to create ventures that thrive in today’s complex and rapidly evolving business environment.
- Instructor: Arcadio Laínez Lobo
- Instructor: Jo Marini
