This course introduces the concept of strategy — what it is and what it isn’t — and presents various tools and frameworks that you can apply to a firm or a business unit within a firm to identify the forces shaping firm performance (Strategic Analysis and Synthesis); generate strategic options given the competitive environment and the firm’s capabilities (Strategy Formulation); create a roadmap to develop firm capabilities to implement the strategy (Strategy Implementation); and validate strategy empirically (Strategy Interpretation).
The course provides conceptual tools and practical methodologies for catalyzing organizational transformation based on a strategic, systemic, and sustainable appreciation of change. The knowledge, skills, and attitudes developed throughout the course focus on considering emerging trends and new areas of opportunity to develop strategies, design processes, and structures in sustainable organizations of the 21st century.
The course provides conceptual tools and practical methodologies for catalyzing organizational transformation based on a strategic, systemic, and sustainable appreciation of change. The knowledge, skills, and attitudes developed throughout the course focus on considering emerging trends and new areas of opportunity to develop strategies, design processes, and structures in sustainable organizations of the 21st century.
- Instructor: Joyce Shulman