Experiences Studio (2026FA)

Experience Design is a contemporary approach to design. It recognizes that no matter what we create - products, services, environments, events or strategies - or whether it’s delivered physically and/or digitally, there is always an experience surrounding it. The goal of an Experience designer is to create integrated and holistic solutions for the intended audience values. Experience designers ensure people’s interactions with every touchpoint of a complex system, such as banks, schools, healthcare, retail, social media platforms, etc, are at a minimum more efficient and at best, delightful.  The objective of this year's studio is the design of a "signature experience," where brand values, products and service offerings, and new interaction modes give shape to something coherent and unmistakably its own. The studio rewards experimentation: proposals are expected to test what a brand experience can be, not to reproduce what already exists.
Students will learn to conceive, design, prototype, and narrate the overall experience. The studio closes with a final presentation to invited guests and industry professionals, centered on the visualization of the experience in use.